GEO changes everything
10,000 words of slop no longer works.
For years the playbook was simple: more content, more keywords, more volume. Agencies sold it. Clients bought it. Google tolerated it. That is over.
AI answer engines do not scroll past padding to find your point. They either cite you or skip you. The ones getting cited answered the question directly, with a source, in plain language. Quality is no longer a differentiator. It is the minimum.






